Kinder-Pinguí Brand Website

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  • Project: Kinder-Pinguí Brand Website
  • Date: August 2003
  • Tasks: consulting, designing, animating, programming

kinder pinguí is a chilled chocolate bar by international food company Ferrero. The product is represented by blue penguin that appears in TV-spots an on the product packaging. MESO Web Scapes was asked to develop an innovative website concept, at a time when the company was not really using their product websites as promotion platforms.

We created a groundbraking website hosting a multiuser world of penguins, complete with chat, edutainment and games for children and parents, which was a very unusual approach for the company.

But the product team at Ferrero with head of product Thorben Lang supported the idea and even enabled us to bring up a new, more modern peguin character and to start developing more complex games. Later we also added offline games, CD-Roms and character creation/animation as full new media service for the product.

The style of the website tries to create a charming and playful feeling, with cute little characters, beautiful illustration, with a strong influence by Christopher Fellehner of the renowned illustration team Labor, Frankfurt.

Currently the website design and technology is even adopted for the Russian branch of Ferrero kinder pingui, where it should help to promote the product in the huge Russian market. Go ahead, little Pinguí!

Kinder-Pinguí Characters

These are characters of the penguins we developed for use on the kinder pinguí website

Kinder-pinguí Character Design

Kinder-Pinguí Game "Pinguí Puck"

What does immediately come to your mind when thinking of ice hockey and penguins? Right, Pinguí Puck of course.
Five different levels to get a good score, this motivates every player and is the way to his place in the highscore list. To get there, as many ice blocks as possible have to be hit as fast as possible in good old “breakout”-manner…


Kinder-Pinguí In-Pack-Promotion "Playground"

A snow island playground designed and delevoped for a CD-ROM giveaway in family packs of chocolate bars.

Playground Part I

Kinder-Pinguí Promotion "Weltraum"

A classical two pane compare images game made in Flash.

Kinder-Pinguí Sofortgewinnspiel

This flash application let kinder-pinguí code owners participate in an online raffle and gives instant feedback about his win

Kinder-pinguí Sofortgewinnspiel

Kinder-Pinguí TV-Spot "MakingOf"

The “MakingOf” the Kinder Pinguí TV Spot as an interactive online documentation.

Kinder-Pinguí Game "Pinguí Memo"

Every snow flake is unique. Each one? No. In Kinder Pinguí Universe, there’s always a pair of them, and when playing Pinguí Memo, your task is to find it. Discovering the tiny differences between the crystals is too easy for you? Just switch to a higher level and try to finish in less time!


Kinder-Pinguí Game "Pinguí Parcours"

Feel the adrenaline when using the arrow keys to make your bicycle riding penguin follow a path to collect all the points while snowmen and aggressive arctic hares are after you. If you manage to keep your heartbeat low, maybe one day you’ll make it to the hall of fame of highscore gods.


Kinder-Pinguí Game "Tiefseetaucher"

Little penguin is hungry. But in the arctic, the next supermarket is thousands of miles away. So let’s help our friend, jump through a hole in the ice into the cold water, swim fast and try to catch some tasty fish…
Tiefseetaucher is kind of an underwater-version of good old jump’n’run games.


Kinder-Pinguí Game "Tour de Pinguí"

Tour de Pinguí is a single player game developed for Ferrrero. First, we put the furious “snake” concept into an isometric space. Then, we abandoned that greedy snake to change a “killer game” into a “kinder game”.


Kinder-Pinguí Puzzle

An interactive drag’n’drop puzzle game for Ferrero Kinder-pinguí and a Schmidt Spiele Promotion.

Kinder-Pinguí Weißt du Bescheid?

What do you know about our friends, the penguins? A little questionnaire for Kinder-pinguí with funny questions and nice illustrations.

Kinder-Pinguí Wo wohnt die Familie?

Another little promo game: Find out where mother penguin lives with her husband and the two children. Look at the image and decide which of the details shown at its left is really taken from the original one.

Kinder-Pinguí game Gravitation

Did you ever wonder why anything you pick up and let go falls down? If you didn’t, now it’s time. Short texts present the very basic principles while the animation invites the visitor to make his own experiences and get a feel for the effects of gravity.


Kinder-pinguí.de Fusball Promotion

This is a Flash application, which was embedded in a microsite for FERRERO Kinder-pinguí promotion purposes in 2006. Participants could win their own personalized football shirt by allocating metaphoric football descriptions to images.


Multiuser Environment

Kinder-pinguí multiuser environment.

Pinguí Island

A Flash 3D community for children, sponsored by Ferrero Kinder Pinguí. Finally going online as Public Beta.

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