VivaPlus City Format Los Angeles

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Michael Hoepfel
Chodowiecki Str. 20
10405 Berlin
++49 30 37 30 48 33
  • Project: VivaPlus City Format Los Angeles
  • Date: November 2001
  • Client: VivaPlus
  • Tasks: On-Air Design

In 2002 VivaPlus started broadcasting. With different “city formats” the cannel blended traditional music television with current on-site reporting from various international metropoles. Visually most distinctive was the way presenters filmed themselves with shaky consumer-cameras.

There were also ‘crawls’ on the bottom of the screen with news and SMS messages of the viewers.

The city format of Los Angeles was designed in accordance to this camera use and to the intended infographics-style. Furthermore it produced interferences of all kinds of regularities: the endless grids of the L.A. street-map, palm trees along the boulevards and the windows of oversized stretch limos passed along and interfered with the television´s frequency of 25 frames per second – to produce patterns with the same effect as the dots do along a turntable´s edge.

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